Marriage Reset
Marriage Reset globalno je online edukacijsko poslovanje u niši odnosa: više od 5.000 klijenata na šest kontinenata, od toga 2.000+ u high-ticket programima. Potpuno digitalno. Antonia ga je vodila iznutra kao operativna arhitektica, prije ADBO-a. Isti sustavi, ista metoda.
Usluge
01 · Akvizicija klijenata
02 · Sadržaj i brend
03 · Operacije i isporuka
Industrija
Online edukacija
Veličina tima
50+ suradnika
Razdoblje
od 2021. do 2025.
Od nule do 7-znamenkastih prihoda.
Izazov
Sve je išlo kroz osnivače. Znanje je radilo i publika je rasla, ali nije postojao sustav koji bi to nosio.
Godine 2021. Marriage Reset imao je pet ljudi, uključujući dvoje osnivača. Svaki sadržaj, prodaja i isporuka ovisili su o njima osobno. Rast je značio više sati, a sati više nije bilo.
Pristup
Gradili smo operativnu arhitekturu izvana prema unutra, počevši od najskupljeg slomljenog sustava: proizvodnje sadržaja.
Svaka ideja postala je primarni sadržaj iskorišten na devet kanala. Isti princip proširili smo na prodaju, onboarding i isporuku: jedan sustav, dokumentiran, s jasnim vlasnikom, koji radi i kad osnivači ne rade.
Rezultati
Skaliranje do 7-znamenkastih prihoda na arhitekturi dizajniranoj da radi bez stalnog angažmana osnivača.
Prihodi od nule do 7-znamenkastih na vrhuncu
Instagram od 0 do 145k+ pratitelja, organski
Ciklus proizvodnje sadržaja s 5 dana na 1 dan
Ovisnost o osnivačima u sadržaju manja za 60 %
Sustavi rade i danas, brže nego ikad.
Još referenci.
Sustavi iza više od 5.000 klijenata, na šest kontinenata.
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